By Shannon West, Demonstrator Training Manager
It started one Saturday in January. I was kicking myself for not sending out my Christmas cards, but I also noticed that many friends had simply posted their Christmas cards on Facebook rather than sending them in the mail. For years I’ve complained about Facebook ruining birthday cards and now it would seem the same was happening to Christmas cards. A handmade, handwritten card in the mailbox seemed to be nearly extinct—and I was contributing to the problem! I wanted to do something drastic and immediate to stop this neglect and hold myself accountable.
So that Saturday in January, I made a decision: I posted on Facebook that I would send a birthday card to any of my friends that wanted one. I didn’t think about the possibilities or consequences…I just posted and was astonished when the responses started rolling in.
After 24 hours, I had over 300 responses…far more than I had ever received on a previous post. I started a spreadsheet to keep track and went to work making and sending birthday cards.
Two days later, I posted a photo of my first set of cards that I was sending. At this point, my posts started to be shared and others started posting that they were also sending cards to their friends. These results were an absolute surprise!
As my friends began receiving their cards, they posted photos of them on social media to thank me. This sparked another idea: there needed to be a way to easily see all the cards—my cards and others’ cards too—so that we could see all the different ideas to CASE (Copy And Share Everything). Playing on the lyrics of a Justin Timberlake song, the hashtag #imbringingbirthdaysback was born! I wanted to stamp it on each card so that the receiver would know to use the hashtag if they posted the card, so I carved my very own #imbringingbirthdaysback stamp.
So this got me thinking….I would like to do this too!! I would love to send out cards to friends. So what do you need to do…..simple. Email me your information….birthday, name, address. Now if your birthday has passed I would still like to send you out a card. Maybe a Happy Belated Birthday card or maybe Happy Spring….who knows but don't worry if your birthday has passed. All I ask is that you send it to me by email (email@example.com) or facebook message. Please don't leave all your information in the comments.
Until next time…have fun creating!!